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Staying Viable


A 15-day small business confidence index  (January data)
A 15-day small business confidence index data

It's no secret that business confidence is fast spiraling down the drain with each rate hike from the Bank of Canada. With GDP per capita falling off the charts, it is clear that any economic growth in Canada is coming from population growth, not productivity.


So what can businesses do to weather the storms ahead?


Now more than ever, it is important to get intimate with the numbers in your business, no matter the industry.


Weathering an economic downturn can be challenging for small businesses, but with the right strategies and preparations, they can increase their chances of survival and even thrive in the long run. Here are some steps small businesses can take:


1. Assess and Plan

  • Understand the impact of the downturn on your specific industry and business. Assess your financial situation, including cash flow, debts, and available resources.

  • Develop a contingency plan that outlines various scenarios and strategies for each, including cost-cutting measures and revenue enhancement strategies.

2. Manage Cash Flow

  • Monitor your cash flow regularly and forecast it for several months into the future.

  • Cut unnecessary expenses and renegotiate contracts to reduce costs.

  • Consider extending payment terms with suppliers and collecting payments from customers more efficiently.

3. Diversify Revenue Streams

  • Explore new products or services that are relevant to the current market needs.

  • Consider entering new markets or expanding your customer base.

  • Build an online presence and e-commerce capabilities if you haven't already.

4. Customer Retention

  • Focus on retaining your existing customers, as it's often more cost-effective than acquiring new ones.

  • Improve customer service and communication to build loyalty and trust.

5. Cost Control

  • Reduce discretionary spending, and prioritize essential expenses.

6. Debt Management

  • If you have loans or credit lines, communicate with your creditors and seek loan modifications, extensions, or interest rate reductions.

  • Be cautious about taking on more debt unless it's absolutely necessary.

7. Marketing and Sales

  • Refine your marketing strategy to target cost-effective channels and campaigns.

  • Offer promotions or discounts to attract and retain customers.

8. Leverage Technology

  • Use technology to automate processes, improve efficiency, and reduce labour costs.

  • Implement digital marketing strategies to reach a wider audience.

9. Build Resilience

  • Cross-train your employees to handle multiple roles, ensuring flexibility.

  • Invest in employee morale and engagement to maintain a motivated workforce.

  • Develop a crisis management plan to address potential disruptions and challenges.

10. Government Assistance

  • Research government programs and grants that may be available to small businesses during an economic downturn.

  • Ensure you meet all the criteria and apply for any relevant assistance.

11. Network and Collaborate

  • Collaborate with other businesses to share resources, information, and support.

  • Seek advice from mentors or other business owners who have weathered economic downturns.

12. Monitor and Adapt

  • Continuously monitor the economic situation and adjust your strategies as needed.

  • Stay informed about industry trends and changing customer preferences.


Adaptability, resilience, and strategic thinking are key to successfully staying viable and weathering challenging economic times. It's also advisable to consult with financial advisors and professionals to navigate your specific circumstances.


At B&B Business Services, we are proud of the value that we can bring to your business and can review and help you stay on top of any potential issues as they arise. We are here to report the news, give you strategies to improve, and support you in growing your business – and we'll do it with a smile!


Want more tips or help identifying areas for improvement? Please click the button provided below to set up a time to discuss how we can help you find more freedom in your life.


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